Opportunity
Why the pipeline needs a new path
Tennis needs a broader recruiting funnel that connects more elite athletes to the sport, lowers barriers to entry, and expands the path to world-class development.
Broader recruiting
The sport can reach more elite athletes by widening how talent is identified, invited, and developed.
Narrow funnel
The talent funnel is too narrow and expensive for most families to enter or stay in.
Team sport gravity
The best athletes choose team sports with clearer scholarships, crowds, and revenue streams.
Early specialization
Early specialization limits upside and pushes late bloomers away before their ceiling is known.
Response
Build a new global tennis pipeline by converting elite basketball athleticism into elite tennis performance.
Goal
Build a wider path to world-class tennis players.