Mission, vision, and brand meaning
3 to Deuce means going from Love-40 to Deuce by winning three straight points: a brand built on perseverance and resilience.
Mission
Recruit and train elite male and female collegiate basketball athletes to become world-class tennis players.
Vision
Build a new global tennis pipeline by converting elite basketball athleticism into elite tennis performance.
Brand meaning
"3 to Deuce" refers to tennis scoring: down Love-40, winning three straight points to reach Deuce. It represents perseverance and resilience.