Media
Media strategy and flagship show
Reality-style content and vertical mini drama with FlexTV + EMBR, launching Spring 2026.
Vertical mini-drama media, accessing a large and growing global audience in 100+ countries.
Reality-style content
Vertical mini drama
FlexTV + EMBR
Spring 2026 launch
Second Serve
Series: Second Serve (68 episodes)
Launch Date: Spring 2026
Distribution partner: FlexTV
Market: Global 100+ countries
In the competitive world of professional tennis, promising young athletes undergo rigorous training to become dominant forces on the court. Yet, amidst the pursuit of excellence, they confront profound challenges of personal sacrifice, resilience, and self-discovery.
About EMBR Entertainment
Launched in 2023, EMBR Entertainment is one of the earliest vertical mini-drama studios in the U.S., producing films for ReelShort, MyDrama, and FlexTV. Across major platform releases, EMBR titles have generated nearly 1 billion total views.
EMBR Milestones
Mr. Williams, Madame is Dying generated $10 million for FlexTV in six weeks, remains the platform's highest-ranked and most-viewed title with nearly 200 million views, and won Best Overseas Drama at the 2024 International Short Drama Festival.
My Sister is the Warlord Queen surpassed 270 million views on ReelShort in under 90 days.
Ex-Convict Nanny and Billionaire Single Dad exceeded 200 million views on ReelShort in under 120 days.
Chris Wicke
Chris Wicke is founder and executive producer of EMBR Entertainment and a 25-year entertainment industry veteran. He has produced content for Discovery, CNN, MTV, Samsung, and other global networks and brands.
As one of the first American producers to embrace the vertical mini-drama format, he has produced 19 mini dramas and continues to oversee development and production for ReelShort, MyDrama/Fox Entertainment, DramaBox, and FlexTV.