3 to Deuce

From the hardwood to center court…one point at a time

3 to Deuce recruits and trains elite male and female collegiate basketball athletes to become world-class tennis players.

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3 to Deuce

Second Serve

Vertical mini-drama media, accessing a large and growing global audience in 100+ countries.

Recruitment focus

Male and female collegiate basketball athletes with the size, speed, and athleticism to succeed in crossover training.

Vision

We are building a new global tennis pipeline.

Media strategy

Reality-style content and vertical mini drama.

Launch

FlexTV + EMBR

Spring2026

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Inside 3 to Deuce

Brand, mission, vision, and brand meaning.

Tennis needs a broader recruiting funnel that connects more elite athletes to the sport.

Program pillars and crossover training.

Second Serve, FlexTV + EMBR, and the vertical mini-drama strategy.

Scripted, phone-first episodes built for fast story arcs, cliffhangers, and mobile viewing.

Unique ownership opportunities on and off the courts.